BigXthaPlug, a rapper from Dallas, Texas, has risen to prominence in hip-hop with his hard-hitting lyrics and deep, gravelly voice. Known for his Texas roots and street-smart approach to life, BigXthaPlug (whose real name is Xavier Landum) has captivated the attention of fans and critics alike. As we look ahead to 2025, many are eager to know how much this rising star is worth. This article will explore BigXthaPlug’s journey to fame, his financial successes, and the various streams of income that contribute to his net worth.
Quick Bio
Attribute | Details |
---|---|
Full Name | Xavier Landum |
Stag Name | BigXthaPlug |
Date of Birth | May 12, 1998 |
Age (2025) | 26 |
Birthplace | Dallas, Texas |
Education | Crown College |
Height | 6’2″ (188 cm) |
Net Worth (2025) | $600,000 – $1.2 million |
Major Hits | “Texas,” “Plug Talk” |
Social Media | Instagram, YouTube, Spotify |
Record Label | 600 Entertainment |
Car Collection | Dodge Hellcat, Mercedes-Benz AMG |
Business Ventures | Real estate, clothing line, NFT projects |
Early Life and Background
BigXthaPlug’s story begins in the heart of Dallas, Texas. Born into a turbulent environment, Xavier Landum was no stranger to hardship. Growing up in an area where crime and poverty were all too common, BigXthaPlug faced his share of challenges. His early exposure to the harsh realities of life would later serve as a driving force behind his music.
From a young age, Xavier was introduced to various music genres, from classic R&B acts like UGK to mainstream rap icons like Drake. These early influences laid the foundation for his musical style, blending traditional Southern rap with modern, trap-influenced beats.
However, BigXthaPlug’s formative years were not without their struggles. At an early age, he was caught up in street life, which often led to run-ins with the law. His tumultuous youth and the lessons he learned from these experiences would later inspire his raw and authentic lyrics, which resonated with listeners across the world.

Academic and Athletic Aspirations
As a teenager, Xavier had athletic potential that showed promise. He was a standout football player, and his skills caught the eye of high school scouts. The sport served as an outlet for him to channel his energy away from trouble. After high school, he pursued a football scholarship to a local college in Texas. Still, his involvement in street activities, including selling drugs, led to his expulsion from school and, ultimately, the collapse of his athletic dreams.
Though his time on the football field was short-lived, it was during these years that BigXthaPlug began to dive deeper into music. Inspired by his experiences, he began writing rap lyrics as a form of therapy, which laid the foundation for his musical journey.
Turning to Music: From Legal Struggles to Inspiration
BigXthaPlug’s life took a dramatic turn when legal troubles caught up with him. Arrested on multiple charges stemming from his street activities, he found himself incarcerated before his 18th birthday. His time in jail, mainly in solitary confinement, became a pivotal moment in his life. It was during this period that he fully committed to music.
The isolation of prison life gave him the space to reflect and write, and it was here that BigXthaPlug wrote some of his earliest songs. After serving his time, he emerged with a new mindset, vowing to turn his life around and pursue his musical ambitions seriously.
In 2020, BigXthaPlug released his debut mixtape, “Back from the Dead,” introducing the world to his signature sound and raw storytelling. His mix of Southern rap, trap, and introspective lyricism quickly gained traction, attracting the attention of the hip-hop community.
The Rise to Fame: BigXthaPlug’s Musical Success
Following the release of his mixtape, BigXthaPlug’s rise in the rap world was swift. His breakthrough moment came in 2022 with the release of the single “Texas,” which became a regional anthem and propelled him into the spotlight. The track highlighted his Southern roots and affinity for his home state, resonating with listeners in Texas and beyond. This song’s success marked a key turning point in his career, and it eventually earned Gold certification from the RIAA.
With his growing fan base, BigXthaPlug expanded his brand, establishing his independent record label, 600 Entertainment, in 2023. The label has since signed promising artists such as Ro$ama and Yung Hood, further solidifying his position in the industry. His track “Plug Talk,” released in 2024, continued his momentum, becoming one of his most-streamed hits and earning a spot on the Billboard charts.

BigXthaPlug Net Worth in 2025
As of 2025, BigXthaPlug net worth is estimated to range between $600,000 and $1.2 million. This figure comes from various income streams, including music sales, streaming revenue, live performances, and business ventures. Here’s a closer look at the key factors contributing to his wealth:
Music Sales & Streaming Revenue
BigXthaPlug’s music generates millions of streams across platforms like Spotify, Apple Music, and YouTube. Each streaming service pays artists differently, but BigXthaPlug’s steady stream of popular tracks has ensured a constant flow of income. He earns an average of $3,000 to $5,000 per million streams on Spotify, and his YouTube channel boasts millions of views, which adds another revenue source.
Concerts & Tour Earnings
Like many successful artists, BigXthaPlug live performances are a significant source of income. The rapper has performed in venues nationwide, and his concerts typically draw large crowds. Depending on the venue and the location, he can earn anywhere from $20,000 to $50,000 per show. His tour earnings are expected to increase as his fame continues to grow.
Brand Deals & Sponsorships
BigXthaPlug has also attracted attention from brands looking to capitalize on his growing influence. In 2024, he signed endorsement deals with several lifestyle brands, including streetwear companies and tech startups. These deals help bolster his net worth, providing him with a steady flow of income outside of his music career.
Merchandise Sales
Merchandise is another lucrative source of income for BigXthaPlug. With a loyal fanbase, his custom-designed clothing line and limited-edition merchandise items, such as hats, hoodies, and accessories, have proven popular. His online store and social media platforms are key outlets for promoting his merchandise, further enhancing his overall earnings.
Business Ventures & Investments
In addition to his music career, BigXthaPlug has expanded his portfolio by exploring real estate investments and even diving into the world of NFTs. These ventures have allowed him to diversify his income and secure his financial future. His interest in real estate investments has already paid off, with several profitable properties in his portfolio.
Social Media and Online Presence
BigXthaPlug has cultivated a strong following on social media, which he uses to engage with his audience and promote his work. With over 1 million followers on Instagram @bigxthaplug, he frequently shares updates about his music, personal life, and business ventures. His YouTube channel is another valuable tool for him, offering millions of views on his music videos and freestyle sessions. BigXthaPlug’s ability to connect with fans online has played a crucial role in his rise to fame and financial success.
Conclusion
BigXthaPlug’s journey from a troubled youth to a rising star in the hip-hop industry is a testament to his resilience and determination. His unique sound, blending Southern rap and modern trap influences, has earned him a dedicated following. With multiple income streams, including music sales, touring, sponsorships, and business ventures, BigXthaPlug net worth is expected to grow in the coming years. As he expands his influence in the rap world and beyond, his financial success will likely rise, making him a significant figure in the music industry.
FAQs
1. How did BigXthaPlug start his music career? He began his career after his release from prison in 2020, releasing his debut mixtape, “Bacc from the Back,” which launched into the hip-hop scene.
2. What is BigXthaPlug’s estimated net worth in 2025?
His net worth in 2025 is estimated to be between $600,000 and $1.2 million.
3. Does BigXthaPlug have any business ventures?
He has invested in real estate, launched his clothing line, and explored NFTs.
4. What are some of his biggest hits?
BigXthaPlug’s major hits include “Texas” and “Plug Talk.”
5. What kind of car does BigXthaPlug drive?
He is known to drive luxury cars such as a Dodge Hellcat and a Mercedes-Benz AMG.
BigXthaPlug’s path to success is far from over, and his growing influence will only further bolster his wealth in the coming years.